Content marketing involves creating and distributing valuable, relevant, and consistent content to attract and engage a specific target audience, ultimately driving profitable customer action.

Content marketing helps businesses build brand awareness, engage with potential customers, improve SEO rankings, and generate leads by offering valuable information to the audience.

A well-rounded content strategy typically includes blog posts, social media content, video marketing, infographics, podcasts, email campaigns, and eBooks to engage different segments of your audience.

Success can be measured through metrics like website traffic, social media engagement, lead generation, conversion rates, SEO ranking improvements, and audience growth.

Content frequency depends on your audience and goals. Generally, businesses should aim for a consistent schedule, whether that's daily, weekly, or bi-weekly, to stay relevant and maintain engagement.

To optimize content for SEO, focus on keyword research, creating high-quality, informative content, using proper meta descriptions, incorporating internal and external links, and ensuring mobile-friendly formatting.

Social media is a key distribution channel for content marketing. It helps increase reach, drives traffic to your website, fosters engagement with your audience, and allows for real-time feedback and interaction.